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Highlights from Our Experience at the 21st CHINA TOY EXPO 2023

October 17-19, 2023

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We had an amazing time at the 21st CHINA TOY EXPO held from October 17th to 19th, 2023, at the Shanghai New International Expo Centre! This year’s fair was bigger and better than ever, with over 2,500 exhibitors showcasing more than 500,000 products. As China’s largest toy fair, it was the perfect platform for us to present our latest innovations and connect with professionals from around the globe.

An Overview of the 21st CHINA TOY EXPO


The CHINA TOY EXPO is always a major highlight of the toy industry calendar, and this year was no exception. With over 230,000 square meters of exhibition space, it featured everything from smart toys to outdoor products, educational toys, and so much more. Some standout features included:

◆ CTE Trend & Collectible Toy Pavilion: Showcasing top collectible brands like BANDAI and Pop Mart, this pavilion was a favorite among visitors.
◆ New Sections: This year saw the introduction of a tabletop game section and a new media and e-commerce pavilion, bringing even more variety to the fair.
◆ Industry Forums: Over 100 thematic forums covered everything from brand licensing to early childhood education, helping industry professionals stay ahead of the curve.

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Our Featured Products at the Fair


We were proud to showcase a selection of our most popular products at this year’s CHINA TOY EXPO, and the response was fantastic. Here’s a quick look at the products that got the most attention:
1. Dino Reading Robot: A big hit with families and educators alike, this interactive robot brings stories to life for children while helping them develop language skills. It was one of the most talked-about products at our booth.
2. Smart Reading Pens (WiFi & Offline Versions): Both our WiFi-enabled and offline versions of the Smart Reading Pens attracted plenty of interest. They provide an engaging way for children to interact with books, expanding their vocabulary and improving reading skills.
3. Translation Pens: These pens offer instant translations, which made them a popular choice among visitors interested in language learning and cross-cultural communication. It’s an ideal tool for students and travelers!
4. Card Machines: Our Card Machines allow children to learn in a fun and interactive way, using cards to teach numbers, letters, and shapes. Parents and educators were particularly excited about its educational value.
5. Audio Books: We also displayed our collection of Audio Books, designed to make reading a more immersive experience. These products combine storytelling with interactive audio features, sparking imagination and creativity in young minds.


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Our Experience at the Fair


The 21st CHINA TOY EXPO was an incredible experience for our team. We met so many passionate people—distributors, retailers, and industry professionals—all excited about our products. It was rewarding to see so much interest in our Dino Reading Robot and Smart Reading Pens, and we had some great conversations about the future of educational toys.
The fair also gave us the chance to keep up with industry trends, network with potential partners, and learn more about the growing demand for smart, educational toys. It was great to see so many like-minded professionals and be part of such a dynamic event.

Looking Ahead


After a successful show, we’re already excited about the next steps. The connections we made at the 21st CHINA TOY EXPO will help us grow our presence in both domestic and international markets. We look forward to continuing our journey of innovation and expanding our range of fun, educational products.


If you didn’t have the chance to visit us at the fair but are interested in any of our products, feel free to reach out. We’d love to chat and see how we can collaborate moving forward!