The exhibition attracted over 1,300 exhibitors from eight countries and regions, including Australia, China, Germany, Hong Kong, Macau, Sweden, Taiwan, and the United States. Spanning a massive 140,000 square meters, the event showcased a diverse range of products, from toys and educational tools to strollers, baby products, and IP licensing & derivatives.
One of the most exciting aspects of the expo was the debut of thousands of new products, demonstrating cutting-edge innovation in interactive learning, smart toys, and digital education solutions.
As Shenzhen is a key hub for e-commerce and cross-border trade, the exhibition emphasized the integration of online retail with the toy industry. The organizers facilitated connections between e-commerce platforms, cross-border sellers, and toy manufacturers, driving new opportunities for global expansion.
For the first time, the popular IP licensing exhibition became an independent show within the event. More than 100 licensors and agents participated, featuring well-known IPs such as:
● Super Wings
● Boonie Bears
● Ali the Fox
● B.Duck
This provided a valuable platform for businesses to explore licensing partnerships and co-branding opportunities.
Several high-profile conferences and networking events were held, including:
◆ Tmall Toy Industry Merchant Matchmaking Event – Connecting toy brands with leading Tmall sellers.
◆ China-ASEAN Cross-border E-commerce & Toy Industry Summit – Exploring trade opportunities in the ASEAN region.
◆ Cultural & Tourism Industry x IP Licensing Seminar – Discussing the role of IP in tourism and baby & toy industries.
These events provided deep insights into market trends, business strategies, and collaboration opportunities.
At this year’s expo, we presented a lineup of cutting-edge educational products designed to enhance language learning, early childhood education, and interactive storytelling. Our key products included:
√ Smart Wi-Fi Reading Pen – A next-generation reading pen with AI-powered language assessment, book scanning capabilities, and cloud-based content updates.
√ Dino AI Reading Machine – An all-in-one interactive reading device with real-time voice recognition, digital learning content, and parental progress tracking.
√ Talking Flashcard Machine – A fun and engaging way for children to learn words and phrases through voice-assisted flashcards.
Our booth attracted strong interest from educators, toy distributors, and international buyers, leading to exciting new business prospects.
TOY EDU CHINA 2020 was a remarkable platform for networking, innovation, and exploring new business opportunities. The industry’s increasing focus on e-commerce, digital education, and smart learning solutions aligns perfectly with our vision for the future.
As we continue to push the boundaries of educational technology, we look forward to bringing even more groundbreaking products to the global market in the coming years. See you at the next TOY EDU CHINA!
